2000 — 2007
Kerzner International
Depth: one flagship, seven years
Owning a single global destination's digital presence through four full platform generations. The chapter where I learned what it means to live with a product long after launch day.
2007 — 2009
Avenue A | Razorfish
Velocity: a brand launch every few weeks
11 launches · 24 months · avg. 9 weeks each
The campaign-site era, at full cadence. Concept to launch in weeks, then on to the next brand, including four Kraft properties back to back.
2009 — 2014
Roundarch / Isobar
The turn: sites become applications
Banking platforms, trading tools, rich-media experiences. The industry's shift from brochure to software, lived project by project. Mid-era, the toolset shifts with it: the browser itself becomes the platform.
2014 — Now
Slalom Build
Scale: enterprise product platforms
Multi-year engagements measured in releases, not launches. A full second education in the modern stack, from jQuery and Backbone through Angular to React and Next.js.